Privacy Policy

Introduction

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

The terms used are not gender-specific.

as of February 6, 2023

Contents

Controller

Dominated – David Dülle
Auf der Höhe 22
21339 Lüneburg
Email address:

info@dominated.dev
Phone:

+4915154981462
Imprint:

https://dominated.dev/contact

Overview of processing operations

The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory Data.
  • Payment Data.
  • Contact.
  • Content Data.
  • Contract Data.
  • Usage Data.
  • Meta, Communication and Process Data.

Data Subject Categories

  • Customers.
  • Prospects.
  • Communication Partners.
  • User.
  • Business and Contractual Partners.

Purposes of processing

  • Provision of contractual services and customer service.
  • Contact requests and communication.
  • Security measures.
  • Reach Measurement.
  • Tracking.
  • Office and Organization Procedures.
  • Affiliate Tracking.
  • Manage and respond to requests.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Deployment of our online offer and user-friendliness.
  • Informationstechnische Infrastruktur.

Relevant legal bases

Below you will find an overview of the legal basis of the GDPR on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or registered office. If, in individual cases, more specific legal bases are decisive, we will inform you of these in the data protection declaration.

  • Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) – The data subject has given consent to the processing of personal data concerning him or her for one or more specific purposes.
  • Performance of contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR) – The processing is necessary for the Performance of a contract to which the data subject is a party or necessary for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) – Processing is necessary to safeguard the legitimate interests of the controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.

In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships as well as the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

Measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, availability and separation. Furthermore, we have established procedures to ensure the exercise of data subject rights, the deletion of data and reactions to data threats. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

TLS encryption (https): In order to protect your data transmitted via our online offer, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer of personal data

As part of our processing of personal data, the data may be transmitted to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Transfer of data within the organisation: We may transfer personal data to other entities within our organisation or give them access to that data. If this transfer takes place for administrative purposes, the transfer of the data is based on our legitimate entrepreneurial and business interests or takes place if it is necessary to fulfil our contract-related obligations or if the consent of the data subjects or a legal permission has been obtained.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we process or have the data processed only in third countries with a recognised level of data protection, contractual obligations through so-called standard safeguard clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (e.g. if the purpose of processing this data has ceased to exist or they are not required for the purpose). If the data are not deleted because they are necessary for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons or whose storage is necessary for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.

Our data protection information may also contain further information on the storage and deletion of data that applies primarily to the respective processing.

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, a shopping cart content in an e-shop, the content accessed or functions used in an online offer. Cookies can also be used for various purposes, e.g. for the purposes of functionality, security and comfort of online offers as well as the creation of analyses of visitor flows.

Notes on consent: We use cookies in accordance with legal requirements. Therefore, we obtain prior consent from users, unless required by law. In particular, consent is not necessary if the storage and reading of information, including cookies, are absolutely necessary in order to provide users with a telemedia service (i.e. our online offer) that they expressly request. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.

Information on data protection legal bases: The legal basis under data protection law on which we process users’ personal data with the help of cookies depends on whether we ask users for consent. If users consent, the legal basis for the processing of their data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the economic operation of our online offer and improvement of its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfil our contractual obligations. For what purposes the cookies are processed by us, we clarify in the course of this data protection declaration or in the context of our consent and processing processes.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the data collected by users with the help of cookies can be used to measure reach. Unless we provide users with explicit information on the type and storage period of cookies (e.g. in the context of obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): users can revoke their consent at any time and also object to the processing in accordance with the legal requirements in Art. 21 GDPR. Users can also declare their objection via the settings of their browser, e.g. by deactivating the use of cookies (whereby this may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

Further information on processing operations, procedures and services:

  • Processing of cookie data based on consent: We use a cookie consent management process in which users’ consents to the use of cookies, or the processing and providers mentioned in the context of the cookie consent management procedure, as well as managed and revoked by the users. In this case, the declaration of consent is stored in order not to have to repeat its request again and to be able to prove the consent in accordance with the legal obligation. The storage can take place server-side and / or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. In this case, a pseudonymous user identifier is formed and stored at the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and device used.

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) in the context of contractual and comparable legal relationships as well as associated measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data to fulfil our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other service disruptions. In addition, we process the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations as well as the company organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the participation of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers). or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties insofar as this is necessary for the aforementioned purposes or to fulfil legal obligations. The contractual partners are informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contractual partners before or in the context of data collection, e.g. in online forms, by special marking (e.g. colors) or symbols (e.g. asterisks, etc.), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for legal reasons of archiving. The statutory retention period is ten years for tax-relevant documents as well as for trading books, inventories, opening balance sheets, annual financial statements, the work instructions and other organizational documents and accounting documents required to understand these documents and six years for received commercial and business letters and reproductions of the sent commercial and business letters. The period begins at the end of the calendar year in which the last entry in the book was made, the inventory, the opening balance sheet, the annual financial statements or the management report were drawn up, the commercial or business letter was received or sent or the accounting document was created, the record was made or the other documents were created.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

  • Processed data types: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. e-mail, telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status).
  • Data subjects: customers; Interested parties; Business and contractual partners.
  • Purposes of processing: provision of contractual services and customer service; security measures; contact requests and communication; office and organisational procedures; Management and response to inquiries.
  • Legal basis: performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Customer account: contractual partners can create an account within our online offer (e.g. customer or user account, in short, “Customer Account”). If the registration of a customer account is required, contractual partners will be informed of this as well as the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration as well as subsequent logins and uses of the customer account, we store the IP addresses of the customers together with the access times in order to prove the registration and to prevent any misuse of the customer account. If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to, their retention is required for legal reasons. It is the responsibility of the customers to back up their data upon termination of the customer account; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • Shop and e-commerce: We process the data of our customers in order to inform them of the selection, purchase or order of the selected products, goods and related services, as well as their payment and delivery, or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the ordering or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultation; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • Project and development services: We process the data of our customers and clients (hereinafter uniformly referred to as “customers”) in order to provide them with the selection, acquisition or commissioning of the selected services or works as well as associated activities as well as their payment and provision or execution or provision. The required information is marked as such in the context of the conclusion of the order, order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. Insofar as we gain access to information of end customers, employees or other persons, we process it in accordance with legal and contractual requirements; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Use of online platforms for quotation and distribution purposes

We offer our services on online platforms operated by other service providers, at. In this context, in addition to our data protection information, the data protection notices of the respective platforms apply. This applies in particular with regard to the execution of the payment transaction and the procedures used on the platforms for range measurement and interest-based marketing.

  • Processed data types: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. e-mail, telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time indications, identification numbers, consent status).
  • Data subjects: customers.
  • Purposes of processing: provision of contractual services and customer service; Marketing.
  • Legal basis: performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

Payment method

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer provide data subjects with efficient and secure payment options and, in addition to banks and credit institutions, use other service providers (collectively “payment service providers”).

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.

Payment transactions are subject to the terms and conditions and data protection notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of revocation, information and other data subject rights.

  • Processed data types: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status); Contact details (e.g. e-mail, telephone numbers).
  • Data subjects: customers; Interested parties.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing operations, Methods and services:

Provision of the online offer and web hosting

We process the data of the users in order to be able to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary to transmit the contents and functions of our online services to the user’s browser or device.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status); Content data (e.g. entries in online forms).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.); Security measures.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called “web host”); Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Collection of access data and log files: Access to our online offer is logged in the form of so-called “server log files”. The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.
  • Email sending and hosting: The web hosting services we use also include sending, receiving and storing e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of detecting SPAM. Please note that e-mails on the Internet are generally not sent encrypted. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the receipt on our server; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • WordPress.com: hosting and software for the creation, provision and operation of websites, blogs and other online offerings; Service Provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://wordpress.com; Privacy Policy: https://automattic.com/de/privacy/; Data Processing Agreement: https://wordpress.com/support/data-processing-agreements/.

registration, login and user account

users can create a user account. As part of the registration, the users are provided with the necessary mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment of obligations. The processed data includes, in particular, the login information (user name, password and an e-mail address).

As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by e-mail about processes relevant to their user account, such as technical changes.

  • Processed data types: Inventory data (e.g. names, addresses); Contact details (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: provision of contractual services and customer service; security measures; managing and responding to requests; Provision of our online offer and user-friendliness.
  • Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Registration with pseudonyms: Users may use pseudonyms as user names instead of real names; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • User profiles are public: The profiles of users are publicly visible and accessible; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • Deletion of data after termination: If users have terminated their user account, their data will be processed with regard to the user account, subject to legal permission, obligation or consent of the users, quenched; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Community functions

The community functions provided by us allow users to enter into conversations or otherwise with each other. Please note that the use of the community functions is only permitted in compliance with the applicable legal situation, our conditions and guidelines as well as the rights of other users and third parties.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: provision of contractual services and customer service; Security measures.
  • Legal basis: Performance of contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing operations, procedures and services:

  • User contributions are public: User-generated contributions and content are publicly visible and accessible; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • Right to delete content and information: The deletion of contributions, content or information provided by users is permissible to the extent necessary after proper consideration, provided that there are concrete indications that that they constitute a violation of legal regulations, our requirements or the rights of third parties; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • Limited deletion of conversation contributions: Out of consideration for other users, user contributions remain stored even after termination and account deletion, so that conversations, comments, advice, etc. communication between and between users do not lose or reverse their meaning. Usernames are deleted or pseudonymized if they were not already pseudonyms. Users can claim the complete deletion of the conversation contributions from us at any time; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • Protection of own data: Users decide for themselves which data they disclose about themselves within our online offer. For example, when users provide information about themselves or participate in conversations. We ask users to protect their data and to publish personal data only with caution and only to the extent necessary. In particular, we ask users to note that they must protect the access data and use secure passwords (i.e. above all as long and random character combinations as possible); Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter referred to as “publication medium”). Readers’ data will be processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection information.

  • Processed data types: Inventory data (e.g. names, addresses); Contact details (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: provision of contractual services and customer service; Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness; security measures; contact requests and communication; Management and response to inquiries.
  • Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing operations, procedures and services:

  • Comments and posts: When users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author. Furthermore, we reserve the right, on the basis of our legitimate interests, to process the information provided by users for the purpose of spam detection. On the same legal basis, we reserve the right to store users’ IP addresses for the duration of surveys and to use cookies to avoid multiple votes. The personal information provided in the context of the comments and contributions, any contact and website information as well as the content information will be permanently stored by us until the objection of the users; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Comment subscriptions: The follow-up comments can be subscribed to by users with their consent. Users receive a confirmation email to verify that they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options. For the purposes of proving the consent of the users, we store the registration time together with the IP address of the users and delete this information when users unsubscribe from the subscription. You can cancel the receipt of our subscription at any time, i.e. withdraw your consent. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
  • Retrieval of WordPress emojis and smilies: Retrieval of WordPress emojis and smilies – Within our WordPress blog, graphic emojis (or smilies), i.e. small graphical files, express the feelings, used, obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to users’ browsers; Service Provider: Aut O’Mattic A8C Irland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Site: https://automattic.com; Privacy Policy: https://automattic.com/privacy.
  • Akismet Anti-Spam Check: Akismet Anti-Spam Check – We use the “Akismet” service based on our legitimate interests. With the help of Akismet, comments of real people are distinguished from spam comments. For this purpose, all comment information is sent to a server in the USA, where it is analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be stored beyond this time. This information includes the name entered, the e-mail address, the IP address, the comment content, the referrer, information about the browser used as well as the computer system and the time of the entry. Users are welcome to use pseudonyms or refrain from entering their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a pity, but unfortunately we do not see alternatives that work as effectively; Service Provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Site: https://automattic.com; Privacy Policy: https://automattic.com/privacy.
  • Profile pictures of Gravatar: Profile pictures – We use the Gravatar service within our online offer and in particular in the blog. Gravatar is a service where users can log in and store profile pictures and their email addresses. If users leave posts or comments with the respective e-mail address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the e-mail address provided by the users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile is stored for it. This is the sole purpose of transmitting the e-mail address. It will not be used for other purposes, but will be deleted afterwards. The use of Gravatar is based on our legitimate interests, as with the help of Gravatar we offer the post and comment authors the opportunity to personalize their posts with a profile picture. By displaying the images, Gravatar learns the IP address of the users, as this is necessary for communication between a browser and an online service. If users do not want a user picture linked to their e-mail address at Gravatar to appear in the comments, they should use an e-mail address for commenting that is not stored with Gravatar. We also point out that it is also possible to use an anonymous or no e-mail address if users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system; Service Provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Site: https://automattic.com; Privacy Policy: https://automattic.com/privacy.

Contact and request management

When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the details of the requesting persons will be processed as far as this is necessary for Answering the contact requests and any requested measures is necessary.

  • Types of data processed: contact details (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status).
  • Data subjects: communication partners.
  • Purposes of processing: Contact requests and communication; managing and responding to requests; Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing operations, procedures and services:

  • Contact form: If users via our contact form, If you contact us by e-mail or other means of communication, we process the data provided to us in this context to process the requested request; Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Communication via Messenger

We use messenger for communication purposes and therefore ask you to to observe the following information on the functionality of the messengers, encryption, the use of the metadata of the communication and your possibilities of objection.

You can also contact us by alternative means, e.g. by phone or e-mail. Please use the contact options provided to you or the contact options specified within our online offer.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), please note that the content of the communication (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages is not visible, not even by the messenger providers themselves. You should always use an up-to-date version of Messenger with encryption enabled to ensure that message content is encrypted.

However, we also point out to our communication partners that although the providers of the messengers do not view the content, they can find out that and when communication partners communicate with us as well as technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata) is processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Incidentally, if we do not ask for consent and you contact us, for example, we use Messenger in relation to our contractual partners as well as in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and fulfillment of the needs of our communication partners in communication via Messenger. Furthermore, we would like to point out that we do not transmit the contact data provided to us to Messenger for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext premiumtext premiumtext premium Premiumtext Premiumtext Premiumtext Premiumtext Premiumtext Premiumtext Premium Premiumtext Premiumtext Premiumtext Premiumtext Premiumtext Premiumtext Premium Premium text

  • Types of data processed: contact details (e.g. email, telephone numbers); Usage data (e.g. websites visited, interest in content, – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext ); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext ).
  • Data subjects: Kommunikationspartner.
  • Purposes of processing: contact requests and communication; Direct marketing (e.g. by e-mail or post).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Push messages

With the consent of the users, we can send users so-called “push notifications”. These are messages that are displayed on users’ screens, devices or browsers, even if our online service is not actively used.

In order to register for the push messages, users must confirm the request of their browser or device to receive the push messages. This consent process is documented and stored. The storage is necessary to recognize whether users have consented to the receipt of push messages and to be able to prove consent. For these purposes, a pseudonymous identifier of the browser (so-called “push token”) or the device ID of a terminal device is stored.

The push messages may be necessary for the fulfilment of contractual obligations (e.g. technical and organisational information relevant to the use of our online offer) – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext premiumtext premiumtext >><<premiumtext
Content:

Notes on new posts and content

Our settings and unsubscribe options:

Our push messages can be unsubscribed in the settings of the relevant app.

  • Types of data processed: Usage data (e.g. websites visited, interest in content, – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext ); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext ).
  • Data subjects: Kommunikationspartner.
  • Purposes of processing: provision of our online offer and user-friendliness.
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Newsletter and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as “newsletter”) only with the consent of the recipient or legal permission. If, in the context of a registration for the newsletter, its contents are specifically described, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to enter your e-mail address. However, we may ask you to provide a name for the purpose of addressing you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter generally takes place in a so-called double opt-in procedure. This means that you will receive an e-mail after registration in which you will be asked to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged.

Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list for this purpose alone.

The logging of the registration procedure is based on our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Content:

Information about us, our services, promotions and offers.

  • Processed data types: Inventory data (e.g. names, addresses); Contact details (e.g. e-mail, telephone numbers); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status); Usage data (e.g. websites visited, interest in content, access times).
  • Data subjects: communication partners.
  • Purposes of processing: Direct marketing (e.g. by e-mail or post).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
  • Opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object .dem further receipt. You will either find a link to cancel the newsletter at the end of each newsletter or you can otherwise use one of the above-mentioned contact options, preferably e-mail.

Further information on processing operations, procedures and services:

  • Measurement of open and click rates: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server or, if we use a shipping service provider, from its server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of open rates and click-through rates as well as storage of the measurement results in the profiles of the users – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext premiumtext premiumtext premium PremiumText PremiumText Premiumtext ; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Web analysis, monitoring and optimization

Web analysis (also referred to as “reach measurement”) serves to evaluate the visitor flows of our online offer and can determine behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example, recognize at what time our online offer or its functions or content are most frequently used or invite reuse. We can also understand which areas require optimization.

In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online offer or its components.

Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there as well as technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data to us or to the providers of the services we use, location data may also be processed.

The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time indications, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles); Tracking (e.g. interest/behavioural profiling, use of cookies); Provision of our online offer and user-friendliness.
  • Security measures: IP masking (pseudonymisation of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing operations, Procedures and services:

affiliate programs and affiliate links

In our online offer we bind so-called affiliate links or other references (to which e.g. search masks, widgets or discount codes) to the offers and services of third parties (collectively referred to as “affiliate links”). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third parties (collectively referred to as “commission”).

In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary that the respective third-party providers know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or to other promotions (e.g. purchases) serves solely the purpose of commission settlement and will be cancelled as soon as it is no longer required for the purpose.

For the purposes of the aforementioned assignment of affiliate links, the affiliate links may be supplemented by certain values that are part of the link or can otherwise be stored, e.g. in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Processed data types: contract data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time indications, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: affiliate tracking.
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Amazon Affiliate Program: Affiliate Program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service Provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.amazon.de; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Affiliate Program Offer

We offer an affiliate program, i.e., commissions or other benefits (collectively referred to as “Commission”) to users (referred to as “Commission”) as “affiliates”) who refer to our offers and services. The reference is made by means of a link assigned to the respective affiliate or other methods (e.g. discount codes) that allow us to recognize that the use of our services was based on the reference (collectively referred to as “affiliate links”).

In order to be able to track whether users have accessed our services on the basis of the affiliate links used by the affiliates, it is necessary for us to know that users have followed an affiliate link. The assignment of the affiliate links to the respective business transactions or to other use of our services serves the sole purpose of commission settlement and will be cancelled as soon as it is no longer required for the purpose.

For the purposes of the aforementioned assignment of affiliate links, the affiliate links may be supplemented by certain values that are part of the link or can otherwise be stored, e.g. in a cookie. The values can include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext premiumtext premiumtext premium premiumtext premiumtext premiumtext premiumtext premiumtext

  • Processed data types: Contract data (e.g. subject matter of the contract, term, customer category – This text area must be activated with a premium license. – PremiumText PremiumText ); Usage data (e.g. websites visited, interest in content, – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext ).
  • Data subjects: Users (e.g. website visitors, users of – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext ); Business and contractual partners.
  • Purposes of processing: provision of contractual services and customer service; Affiliate tracking.
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Customer reviews and rating procedures

We participate in review and evaluation processes to evaluate, optimize and promote our services. If users rate us via the participating rating platforms or procedures or otherwise provide feedback, the general terms and conditions or terms of use and the data protection notices of the providers also apply. As a rule, the evaluation also requires registration with the respective providers.

In order to ensure that the evaluators have actually used our services, we transmit the necessary data with regard to the customer and the service used to the respective evaluation platform (including name, e-mail address and order number or article number) with the consent of the customer. This data is used solely to verify the authenticity of the user.

  • Processed data types: contract data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status).
  • Data subjects: customers; Users (e.g. website visitors, users of online services).
  • Purposes of processing: Feedback (e.g. collection of feedback via online form); Marketing.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Rating widget: We integrate so-called “rating widgets” into our online offer. A widget is a functional and content element integrated into our online offer that displays variable information. It can be displayed, for example, in the form of a seal or comparable element, sometimes also called “badge”. Although the corresponding content of the widget is displayed within our online offer, it is retrieved from the servers of the respective widget provider at this moment. This is the only way to always show the current content, especially the current rating. For this purpose, a data connection must be established from the website accessed within our online offer to the server of the widget provider and the widget provider receives certain technical data (access data, including IP address), which are necessary so that the content of the widget can be delivered to the user’s browser. Furthermore, the widget provider receives information that users have visited our online offer. This information can be stored in a cookie and used by the widget provider to recognize which online offers participating in the evaluation process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This can result in risks for users, e.g. because the enforcement of users’ rights could be made more difficult.

Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of the usage behavior and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the usage profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, you can contact us.

  • Types of data processed: contact details (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time indications, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Instagram: Social Network; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.
  • Facebook pages: Profiles within the social network Facebook – Together with Meta Platforms Ireland Limited, we are responsible for the collection (but not further processing) of data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with or the actions they take (see “Things done and provided by you and others” in the Facebook Privacy Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g., IP addresses, Operating system, browser type, language settings, cookie data; see under “Device Information” in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, called “Page Insights”, to site operators so that they can gain insight into how people interact with their pages and with the content associated with them. We have concluded a special agreement with Facebook (“Information on Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, request information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “About Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Standard contractual clauses (ensuring a level of data protection for processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; More information: Joint Controller: https://www.facebook.com/legal/terms/information_about_page_insights_data. The joint controller is limited to the collection and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

plugins and embedded functions as well as content

We bind to our online offer functional and content elements obtained from the servers of their respective providers (hereinafter referred to as “Third Party Providers”). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as “content”).

The integration always requires that the third-party providers of this content process the IP address of the users, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the display of this content or functions. We endeavor to use only content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other information on the use of our online offer as well as be linked to such information from other sources.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time indications, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Google Fonts (obtained from Google Server): Procurement of fonts (and symbols) for the purpose of a technically safe, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniform representation and consideration of possible licensing restrictions. The provider of the fonts is informed of the IP address of the user so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted, which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data can be processed on a server of the font provider in the USA – When visiting our online offer, users’ browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent that describes the browser and operating system versions of website visitors, and the referral URL (i.e. the web page on which the Google font should be displayed). IP addresses are neither logged nor stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user-agent must adjust the font generated for each browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the “Analytics” page of Google Fonts. Finally, the referral URL is logged so that the data can be used for production maintenance and an aggregated report on the top integrations can be generated based on the number of font requests. Google claims not to use any of the information collected by Google Fonts to profile end users or serve targeted ads; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; More information: https://developers.google.com/fonts/faq/privacy?hl=de.

Modification and update of the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as the changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, which is based on Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing.
  • Right of revocation of consent: You have the right to revoke your consent at any time.
  • Right to information: You have the right to: to request confirmation as to whether the data concerned is being processed and information about this data as well as further information and copy of the data in accordance with legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • < strong>Right to erasure and restriction of processing: In accordance with the statutory provisions, you have the right to demand that data concerning you be deleted immediately or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.
  • Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a Supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you infringes the requirements of the GDPR.

Definitions

This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and are mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended for understanding. The terms are sorted alphabetically.

  • affiliate tracking: As part of affiliate tracking, links are logged with the help of which the linking websites refer users to websites with product or other offers. The operators of the respective linking websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or services). For this purpose, it is necessary for providers to be able to track whether users who are interested in certain offers subsequently perceive them at the instigation of the affiliate links. Therefore, it is necessary for affiliate links to function that they are supplemented by certain values that become part of the link or are otherwise stored, e.g. in a cookie. The values include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as advertising material ID, partner ID and categorizations
  • Personal data: “Personal data” means all information, which relates to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any form of automated processing of personal data consisting in the use of such personal data to determine certain personal aspects relating to a natural person (depending on the type of profiling, different information may be provided regarding the Analyze, evaluate or predict demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: The range measurement (also referred to as web analytics) is used to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as content of websites. With the help of reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Tracking: “Tracking” is when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
  • controller: “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term extends far and includes virtually any handling of data, be it collection, evaluation, storage, transmission or deletion.
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